Abanyamerika b'Abanyamerika b'itabi (BAT) baherutse gutangaza ko bafite intego yo kuzamuka mu mwaka wa 2024, bavuga ko imbaraga zayo zatewe na disipulini ishingiye ku ngamba ndetse no gushora imari mu byiciro bikomoka ku bicuruzwa nka e-itabi, itabi rishyushye, n'itabi ryo mu kanwa.Isosiyete yiyemeje guhanga udushya no gutanga ibicuruzwa bishingiye ku baguzi byayishyize mu iterambere ryihuse mu gice cya kabiri cy'umwaka ndetse no hanze yacyo.
Kuba BAT yinjiye mu bucuruzi bw’ibindi bicuruzwa by’itabi byerekana inzira yagutse y’inganda igana ku buryo butandukanye no guhuza n’ibyo abakiriya bakunda.Kubera ko kunywa itabi gakondo bikomeje kugabanuka ku masoko menshi, icyifuzo cyo kugabanya ingaruka zishobora kugabanuka cyiyongera.Mu gusubiza iyi mpinduka, BAT yagiye ishora imari mubushakashatsi niterambere kugirango habeho portfolio yibisekuruza bizaza byita kubintu bikenerwa n'abaguzi.
Ibikorwa by’isosiyete byibanda kuri e-itabi, itabi rishyushye, n’itabi ryo mu kanwa bishimangirwa no kwiyemeza kugabanya ingaruka no kumenya inyungu z’ubuzima zishobora guterwa n’ibindi bicuruzwa.Muguha abaguzi uburyo butandukanye butanga nikotine ishobora guhura n’ubuzima bugereranije n’itabi gakondo, BAT ihuza intego z’ubuzima rusange ndetse ikanahuza ibyifuzo by’abakiriya bakuze.
Ishoramari rya BAT muri e-itabi, cyane cyane ryabaye ingenzi mu ngamba zayo zo gukura.Isosiyete yagiye ikoresha ubushobozi bwikoranabuhanga mu guteza imbere ibikoresho bishya bya vaping na e-fluid bitanga uburambe bushimishije kubakoresha bakuze bashaka ubundi buryo bwitabi ryaka.Hibandwa ku bwiza, umutekano, no kubahiriza, BAT yihagararaho nk'umuyobozi mu isoko rya e-itabi ryaguka vuba, ryifashisha ibicuruzwa bikenerwa na nikotine itagira umwotsi.
Usibye e-itabi, BAT yagiye ikurikirana amahirwe murwego rwitabi rishyushye.Mu gukoresha tekinoroji igezweho yo gushyushya, isosiyete yazanye ibicuruzwa bishyushya itabi aho kuyitwika, bitanga ubundi buryo bwo kugabanya ingaruka ku bantu banywa itabi.Iki cyiciro cyamamaye ku masoko atandukanye, kandi ishoramari rya BAT mu itabi rishyushye ryerekana ubushake bwo guha abakiriya amahitamo atandukanye ahuza n’amahame yo kugabanya ingaruka.
Byongeye kandi, kuba BAT yinjiye mu itabi ryo mu kanwa, bizwi kandi ko bita nikotine itagira itabi, ishimangira ubwitange bwayo mu gukemura ibibazo by’abakiriya bakuze.Iyi pouches, irimo nikotine nuburyohe ariko nta itabi, itanga uburyo bwubwenge kandi bworoshye kubakoresha kwishimira nikotine badakeneye gutwikwa.Mu gihe isoko ry’itabi ryo mu kanwa rikomeje kwaguka, ishoramari rya BAT muri iki cyiciro ryerekana imbaraga zayo mu gusubiza ibyifuzo by’abaguzi ndetse n’isoko ry’isoko.
Indero ya BAT hamwe nishoramari ryibanze ntabwo byatumye iterambere ryayo ryiyongera mubyiciro byibicuruzwa bigenda byiyongera ahubwo byanashyize isosiyete mubikorwa byigihe kirekire.Mu gushyira imbere guhanga udushya, ubushishozi bw’abaguzi, no kubahiriza amabwiriza, BAT yerekanye ubushobozi bwayo bwo guhuza n’imiterere ihinduka vuba mu gihe ishimangira ibikorwa byayo mu bucuruzi bushinzwe.
Urebye imbere, intego za BAT zo gukura muri 2024 zerekana ko dukomeje kwibanda ku guhanga udushya no kwagura ibikorwa byayo mu bicuruzwa byagabanutse.Hamwe na portfolio ikubiyemo e-itabi, itabi rishyushye, hamwe n’itabi ryo mu kanwa, isosiyete ihagaze neza kugirango yunguke byinshi bikenerwa n’ibindi bicuruzwa by’itabi ndetse no kugira uruhare mu ntego z’ubuzima rusange mu guha abakiriya bakuze ingaruka zishobora kugabanuka. amahitamo.
Mu gusoza, ishoramari rya BAT muri e-itabi, itabi rishyushye, n’itabi ryo mu kanwa ryerekana ubushake bwo guhaza ibyifuzo by’abakiriya bakuze bigenda bitera imbere mu gihe intego yo kuzamuka mu 2024 na nyuma yayo.Mu gukurikiza udushya no kugabanya ingaruka mbi, isosiyete yiteguye kugira uruhare runini mu gushyiraho ejo hazaza h’inganda z’itabi no gutanga umusanzu ahantu hashobora kugabanywa ingaruka zishobora kubaho hamwe n’ibicuruzwa by’itabi gakondo.
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Igihe cyo kohereza: Jun-21-2024
